Pizza franchises have always been a big deal. After all, pizza is one of the most popular foods in America. It’s only fairly recently, however, that brick oven pizza franchises have started to get really hot. While traditional pizza franchises like Domino’s and Pizza Hut still do well, there’s a growing sense that pizza lovers want something more than the standard hand-tossed chewy pepperoni slice.
Brick oven pizza franchises typically offer more upscale toppings like artichoke, kalamata olives, sun-dried tomatoes, feta cheese, and pesto. Often, brick oven pizza places will offer options for gluten-free, vegetarian, and vegan diners.
One of the big upsides for franchisees is that brick oven pizzas are thinner, and cook hotter. That means they cook faster – and that means you can serve more guests. Brick oven pizza places are often considered slightly more upscale, too, and they tend to offer things like alcoholic beverages and premium desserts. That means higher average check sizes.
Of course, there’s also a downside to brick oven pizza. Because it’s thin and the crust is fairly delicate, you need to eat it pretty quickly. Delivery isn’t as appealing to many diners because too much of the moisture sinks in and makes the crust floppy. So – you may have to consider a franchise with a bigger footprint.
One possible compromise is to consider a pizza franchise with slightly more upscale and unique toppings, but with more traditional pizza thickness. A franchise like Pizza Factory offers premium toppings like cashews, sun-dried tomatoes, feta cheese, meatballs, and basil, but they offer all types of crust (from 1/4 to thick), plus gluten-free options. They also offer items like pasta, sandwiches, and calzones (and sandwiches and calzones are great take-out items for the lunch crowd).
Regardless of what you decide is right for your business style and your market, one thing’s for sure – there’s a lot more to pizza than just a greasy slice of pepperoni! Consider all the options and really think through what’s right for your business. If you’re going to be located near an office park doing lots of business at lunch, a Chicago-style thick pizza joint isn’t going to serve your customers very well.
Have you been thinking about opening a pizza franchise? Let us know what your thought process has been like, and what you decided to do.
Need more ideas about pizza franchises? Check out Wikipedia’s page on Pizza Franchises: https://en.wikipedia.org/wiki/List_of_pizza_franchises